Industry News

ORIBE: THE ONE, Backstage and New Products

Maggie Mulhern | February 19, 2013 | 4:44 PM

At a special Oribe press event held yesterday, members of the beauty media were treated to a meet and greet with Oribe and his team to learn more about the newest Oribe products, Backstage and THE ONE.

"Backstage" the two day beauty extravaganza hosted by Oribe and the Oribe team, focuses on hair, make up and photography. This year the event will take place June 9 - 10 in Miami. Titled "La Fama", this jam is chock full of inspiration and drama, and described as "Broadway meets a Vegas revue with Miami's Latin flair". More than 1500 salon professionals are expected to attend, participate and learn from the event which also includes The Owner's Exchange, demos and entertainment. Always a highlight of Backstage, the Hands-On Workshop is offering more than special training. One participant will be selected as THE ONE and will earn a 6 month mentorship from Oribe himself.

In this short interview with Oribe, learn more about THE ONE, Backstage and some of the new products introduced at the press event.

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