Industry News

California Beauty Federation To Host WOW

Jan Hillenmeyer | February 28, 2013 | 3:23 PM
Photo 1 of 6
"The Spa on the Steps" of the State Capitol Building.
Photo 2 of 6
SportClips Founder/CEO speaks with State Board Executive Officer and PBFC Counsel.
Photo 3 of 6
Eric Schwartz, COO of OPI, visits with Legislative staff while they receive manicures from OPI's creative team.
Photo 4 of 6
Sponsor and volunteers provide hair care services to state legislators.
Photo 5 of 6
OPI and CND teams providing nail services.
Photo 6 of 6

The 13th California 'Welcome to Our World' (W.O.W.) for California legislators and regulators will be held on Monday April 29 from 3-7 pm on the south steps of the state Capitol building in Sacramento, California.

Hosted by the Professional Beauty Federation of California and various sponsor companies, beauty industry executives spend quality time helping educate state policymakers and regulators on current issues of concern to the beauty industry in California, and share PBFC’s positive message about the industry’s professionalism.  To learn more about becoming a WOW sponsor, contact Fred Jones at 530-887-9944.

Here are some photos from last year's California Beauty Federation's Welcome to Our World event.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More