Manufacturers & Distributors

New Smoothing and Straightening Serum from David Evangelista

Anne Moratto | March 1, 2013 | 9:58 AM

Celebrity Hairdresser David Evangelista created the popular “Makeover Monday” segments on The Rosie O’Donnell show, where he received five Daytime Emmy nominations.  He has also created his eponymous hair care line "bottling" 20 years of experience into hair care treatments and formulas.

New Smoothing and Straightening Serum is a daily smoothing treatment with a blend of argan oil, hemp and vegetable protein, and features Vegetable Protein Technology to mimic Keratin.

--Humidity and frizz resistant.
--Keratin-free. Formaldehyde-free
--Blow dry in less time, coats hair for damage protection from blow drying
--Soft clean feel to hair

Usage: apply to towel dried, shampooed and conditioned hair. Use a nickel size for short hair; quarter size for long hair. Distribute evenly throughout hair. Blow dry smooth.

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