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Muse by the Aquage Artistic Team

March 1, 2013 | 10:26 AM
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dress code | Eric Fisher takes a classic French Twist form and reinterprets it with a simple and easy-to-execute knotted overlay.
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wallflower | Fisher creates a beautiful pattern of silky-smooth, interwoven ribbons—a simple technique with elegant, polished and modern results.
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side order | This side-swept ponytail from Brooke Stanley features totally twisted texture formed into not-so-perfect poufs—a young, fresh and fun style.
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texture story | Tausha Ostrander finishes an asymmetrically gathered side chignon with a bold frenzy of defined strands.
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trunk show | Martinez’ new take on the pompadour, features an elegantly upswept style that flows into a beautifully crafted crown French braid.
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Muse by the Aquage Artistic Team

Inspiring spring styling, an exclusive debut from the Aquage Artistic Team.

Hair: Eric Fisher, Tausha Ostrander, Nogodar Martinez and Brooke Stanley for Aquage
Photography: Luis Alvarez for Aquage
Make-up: Wanda Alvarez
Fashion styling: Patric Chauvez

WHAT’S THE OCCASSION?

Today’s clients— especially younger ones—don’t require a special event to want to look special. They love doing their own braids and “messy updos.” But the spring season brings plenty of formal and fun opportunities to lure them into your salon for low-risk, high-impact looks that they and their friends can’t create at home. According to Luis Alvarez, co-founder and creative director of Aquage and its Artistic Team, if you can craft a fresh, fast, contemporary updo or beautiful and intricate looking style in 15 minutes or less, then your salon earns a new base of loyal young clients with lucrative disposable income to spend. Alvarez’ premise was the inspiration for the assignment he gave his team for the MUSE collection, highlighted here and on the cover, and showcased in the newest Aquage education DVD. The video shares complete how-tos on 15 Muse styles, all created in eight to 15 minutes each. Meet Muse here, then at Aquage shows throughout the country, launching at ABS in Chicago this month.

PREPARE TO INSPIRE

The Muse Collection was designed to entice the young and young at heart to look to a salon expert to handcraft a modern updo that is more “gathered” than coiffed. Knowing that speed and ease is of the essence with these styles, the Aquage team recommends starting with silky-smooth coils, treated with Aquage SeaExtend Silkening Shampoo, Conditioner and Power Infusion.

FIND YOUR MUSE

To experience more of the Muse Collection, visit modernsalon.com/aquagemusevideo to see an exclusive, free video excerpt of Aquage Artistic Team member Eric Fisher creating The Muse cover model. To practice all of the Muse collection techniques, acquire your own copy of the complete Muse DVD, available with product purchase at Aquage shows or by emailing [email protected] or calling 877-238-1100 ext. 106.

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