Close
Manufacturers & Distributors

2013 Premiere of Joico's "Drab to Fab" Webisode Celebrated in LA

Anne Moratto | March 6, 2013 | 9:49 PM

 

2013 Premiere of Joico's "Drab to Fab" Webisode Celebrated in LA

Joico’s webisode series “Drab to Fab” stars International Artistic Director Damien Carney in a series of makeovers that spotlight different styling techniques, products and trends.  To debut their first  episode of 2013, "What a Curl Wants" Joico hosted a cocktail party and viewing event in, where else, Hollywood, site of many famous premiers.  

 

 

 

In the newest episode,  "Revenge" actress Ashley Madekwe joined Carney as a special guest and style editor, adding fashion forward advice to the final finishing makeover look.The two Brits paired up for three "Drab to Fab" webisodes and the first debuted at the speak-easy styled “Next Door Lounge” in Hollywood, CA.

2013 Premiere of Joico's "Drab to Fab" Webisode Celebrated in LAAll webisodes are archived on Joico.com Carney offers up expertise on how to make what you’ve got work for you – “What A Curl Wants” is the webisode that goes out to all those girls with the fabulous curls! “So often women I know want to get rid of their curls or just can’t seem to get a handle on how to ‘handle’ their curls. To so many women they see their curly hair as kinky and unmanageable and so they’d rather just do away with them all together. But I say it just takes a little light effort and some good product and you can really work your curls and waves for a real modern and easy, very wearable style. It’s about making what you naturally have, work for you, and not forcing it to do something else,” says Carney.

View the latest Drab to Fab, “What a Curl Wants” and more at www.Joico.com/videos. To find the Joico products used on Drab to Fab with Damien Carney, visit www.joico.com/salon-locator.

2013 Premiere of Joico's "Drab to Fab" Webisode Celebrated in LA

Facebook Comments

More from Manufacturers & Distributors

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Hair Color Trends
Hair Color Trends

Big Cut, Beautiful Balayage, Nice Donation

Maggie Mulhern | December 5, 2016

Sydney Julian (@sydneyjulianhair) of Design 1 Salon and Spa, Grand Rapids, Michigan, says her client, a college student, had been growing her air for years and needed and wanted a change. The hair was cut (12 inches) and donated to Wigs For Kids. After some layering, face framing and texturizing, Julian got busy with color. Formula here.

Load More