Expert Advice

Wella Illumina Blonding: Soft Dimension by Dean Roybal

Alison Alhamed | March 25, 2013 | 9:49 AM

Colorists often look to the hair color of children to get inspiration for their formulas and application. The natural highs and lows, combined with the health and shine of unprocess hair is beautiful. For this blonde, created by Wella Professionals' Artist and Educator Dean Roybal, the vision was to create a baby blonde with dimension, designed with Wella's new Illumina Color.

The Artist
Dean Roybal
Wella Professionals Artist and Educator

Natural Level: 7N
Apply Wella Illumina Color 10/36 + 30-volume developer to new growth. To achieve soft dimension through midlengths and ends, alternate the following two formulas, pulling through diagonal slices: Illumina Color 10/1 + 30-volume developer and 10/36 + 40-volume developer. Process for 30 minutes. Cleanse and condition with Wella Professionals’ Brilliance Shampoo and Conditioner for Fine to Normal Colored Hair.


Seamless Color
Show-Stopping Blonde
Sexy Summer Blonde Formula
Formula for a Bright, Healthy Blonde

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More