Industry News

WATCH: Farouk Celebrity Apprentice Viewing Party Videos

Anne Moratto | March 26, 2013 | 10:42 AM

On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.  This viewing party was hosted by Mr. Farouk Shami, Founder of Farouk Systems, Inc. and Basim Shami, CEO of Farouk Systems, Inc., and both men starred on the episode, sharing the challenge with the contestants and ultimately deciding the winner (Team Plan B headed by actress Marilu Henner).

The new 2013 Miss CHI, Nathalie den Dekker who is Miss Universe Netherlands 2012 and Ali Moon, from Farouk's internal PR team, acted as emcees in these videos.

Related Topics:
Facebook Comments

More from Industry News

Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More