Industry News

My Interview with Leonardo Rocco, Artista Latino Extraordinaire

Carlos Valenzuela | April 1, 2013 | 9:02 AM

My Interview with Leonardo Rocco, Artista Latino ExtraordinaireRocco Donna Salon,, the creation of Leonardo Rocco, opened nine years ago in Miami’s trendy South Beachand has become the hub for celebrities like Eva Longoria, Katy Perry, Paulina Rubio, Juanes and Emilio Estefan, just to name a few. Leo, originally from Argentina where his family’s salon and school business spans decades, recently became Artistic Advisor for Aloxxi International, where his unique brand of beauty education will be brought to both Latino and mainstream salon professionals. “We are thrilled to have Leo as part of our Aloxxi family,says, Myriam Clifford, Managing Director for Aloxxi.

 If you can’t see one of Leo’s live performances, you can probably catch him onUnivision’s Despierta America, CNN en Español/ Show Biz, and MTV3, where he regularly appears as celebrity beauty expert

Aside from his successful salon,Rocco Donna Salon hosts the annual Miami Hair Beauty and Fashion Showi for 500+ invitees, sponsors, Latino and international media. An October benefit for the Susan G Komen organization, Leo’s believes in supporting those he serves,  “The theme of the show is Beauty with Consciousness, because I believe we must collaborate with what concerns our clients, in this case, women worldwide,” adds Leo.

Leo recently launched an online publication, Rocco Donna Magazine; abilingual beauty trends magazine with tips, trends, advice and celebrity news. “The magazine, in addition to featuring beauty items of interest to both men and women, is an excellent vehicle for businesses who wish to begin to connect with the new and emerging bilingual market,” says Leo.

 Always thinking trends, I ask,“What’s happening this summer?”

“Bobs in every flavor,” says Leo, “wild short hair either solid, layered or textured. Lots of playtime with undercutting wild short hair and, if its long hair, it’s layered with lots of movement. Bangs are also happening.”

“What about summer haircolor?”
“ Totally strong, intense colors. Some of my favorites are Aloxxi’s copper, Don’t Prosciutto the Messenger;for blondes:Aloxxi Prima Donna; reds: Aloxxi Michelangelo’s Passion; and for my Latina brunettes: Aloxxi Brilliant Bergamo.”

On attaining success, Leo is very clear, “Two things are necessary. First, do everything from the heart, with passion, dedication, and attention to detail. Believe me, clients totally notice it, and you will have a lot more fun when fully dedicated to your craft. Second, is continued education, don’t forget our beauty industry is constantly renewing itself, season after season there are always subtle to dramatic changes in looks, so you cannot afford to sit around, you need to constantly be educating yourself and having fun with the new ideas.” 

Summer with Leonardo Rocco looks wild, short, and colorful.
I’m listo--Vamos!

 Hasta la próxima...


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