Expert Advice

Beauty Experts Dish About Hot Trends for Special Occasions

posted by | April 10, 2013 | 11:47 AM
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What’s hot for spring’s party nights and special days? We asked beauty industry experts and artists to forecast the fashions and share their insider secrets.

See all of the prom, bridal and other special-occasion business-building tips and ideas presented by CosmoProf and Armstrong McCall in May 2013 MODERN SALON.

“For most high school girls, prom is their red-carpet moment. It is months and sometimes years in the making,from finding the dream dress to choosing the right make up and, of course, perfecting the most important accessory of all—the hair! For the salon the big night is a big opportunity, too!

Make your salon the first stop when guests get ready for their big night out—and remember that moms make many of the prom-spending decisions, so promote prom services to all female clients who have teenage children or grandchildren.”

Lucie Doughty,Paul Mitchell editorial director, A.T. Tramp Beverly Hills, CA


“This season is all about making hair look perfectly undone. Undone hair is more casual—and at times a whole lot sexier—than more severe or strict styles.”

Anthony Cole, member of the Sebastian Design Team
"The color-blocking trend has been reinventing itself in new ways by combining different finishes and materials to create fashion-forward, updated looks. Apply the trend on your clients’ nails this spring by integrating nail art and a bright, cheerful, stylish manicure!"

MaeLing Parrish, dean of education USA for Hand & Nail Harmony, Nail Sensation, Reynoldsburg, OH
"Up-styles can be very technical, and clients with long hair often do not feel like themselves when overly styled. Offer styles that build in simple replication with versatility--looks that can be dressed up or down depending on the occasion and wardrobe."

Robb Dubre, Kenra artistic and technical director
"Easy, effortless updos can be found on runways and red carpets-but also on the everyday fashionista. Once reserved for formal events, the updo has transformed to represent easy-to-wear style that takes women from anywhere to everywhere in haute' fashion. Today, dressing up is all about effortless-looking style that transcends time and trends."

Nogodar Martinez, Aquage educator
 "Velvety, soft nails are the hottest new fashion trend. Designers like BCBGMAXAZRIA are showcasing matte nails on the runways, and Adele, Mariah Carey and Carrie Underwood are just a few of the celebrities rocking the matte look on red carpets!

Suzi Weiss-Fischmann, OPI co-founder and artistic director


 "Bright hues are not just for the young; they're for the young-at-heart who want to be noticed! For the client who says the color is too bold, add a simple nail art design on the accent finger. On toes, bright hues look best during sandal season-cheery and fun!"

Bernice Diep,Venique educator Highland Village, TX
 "A French manicure is always popular for proms and weddings. Today many brides like to use a color to coordinate their French manicure with their bridesmaids' dresses. On-the-go moms like a French manicure in white, because they're always changing into different outfits for their different roles."

Mary Jo Zwirowski,Dashing Diva national education sales consultant trainer Tipz N Toez Naperville,IL

 "An updo with defined curls is perfect for weddings-whether your client is the bride, in the bridal party or a guest! For prom or any springtime formal, incorporate the defined curls into a half-up, half-down look, while beachy curls are great for less formal, but still special, occasions.

Omar Lopez, Sultra artistic director Salon Oh Ventnor City, NJ



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