Expert Advice

Tippi Shorter On Texture...Even Her Own!

Maggie Mulhern | April 19, 2013 | 4:58 AM

"Textured hair is NOT about race or ethnicity," says Tippi Shorter, Aveda's Global Creative Artistic Director for Texture. "It's about hair texture." Shorter joined the Aveda team recently, but admits she has been using the Be Curly line for months on her celebrity clients (including  Alicia Keys, Rihanna and Jennifer Hudson).

Among her favorite products are Be Curly Curl Controller, "which elongates, hydrates and softens the hair...all while offering amazing shine," she says. For the Superbowl half time show (Beyonce and Destiny's Child), Shorter shares how she had to use "a lot of Control Force to keep all that dancing and swinging hair in place!"

Shorter herself has some pretty fab curls. Half way through the interview she offers how she gets her own big chunky ringlets (it involves using four big twists on hair that has been "texturized" twice a year).

"But on top of that I use Aveda products on my own hair. I really just love the entire line," she says. "I'm so happy to be part of the Aveda team."

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More