Boston Strong: Dermalogica Supports the Community Post-Attack
Dermalogica is harnessing the power of touch to counteract the damage inflicted on the Boston community after the recent bombings during the Boston Marathon. Dermalogica and The International Dermal Institute have committed resources to the survivors and Boston at large through several initiatives to take place during the month of May.
Designated class fees and fees for treatments will generate donations which will go directly to One Fund Boston (http://onefundboston.org). This emergency aid organization was created by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino, to directly support victims and families affected by the bombing, help pay medical bills and rehabilitation bills, and support the families of those who lost their lives.
Between May 13th and 24th, all 17 locations representing The International Dermal Institute (IDI) across the USA will donate 100% of all IDI class fees to the cause. In addition, all four Dermalogica concept spaces, with locations in Santa Monica, CA; SoHo, NYC; Scottsdale, AZ and Dermalogica Academy in Chelsea, NYC, will donate 100% of all proceeds from MicroZone treatments given on Saturday, May 11th.
Founder and Chief Visionary of the brand Jane Wurwand comments, “The bombs went off right outside our original International Dermal Institute on Boylston Street. We have had strong ties to the Boston community for over 10 years and many of us have lived, worked and taught there. That story could have been our story. It is an ongoing nightmare that too many victims and families will be living for the rest of their lives as they try to recover and heal. We all make that journey with them as Boston shows once again that they are patriots, survivors and strong.”