Industry News

2013 Beauty Drive Recognizes Those Who Bring Hope Through Beauty

Anne Moratto | May 6, 2013 | 10:12 AM
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Alicia Marantz-Liotta, Co-Founder of Beauty Bus Foundation, and Jessica Mark of Hit the Mark, PR
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Evelyn Volk has her makeup done by NYX makeup artist Melissa Murdick. Volk takes care of her mother, Maria Koenig, who is in the wheelchair at left and is also receiving a makeover.
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Beauty Bus volunteers
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InStyler, Aloxxi and Bosley Professionals were the haircare companies sponsoring and present.
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Orly sponsored manicure services enjoyed by all ages.
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Celebrity Hairdresser and 2012 Lifetime Achievement Award Receipient Dean Banowetz, Anne Moratto with Modern Salon and Dev Rice, Beauty Bus supporter
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2013 Beauty Drive Recognizes Those Who Bring Hope Through Beauty

The Beauty Bus Foundation celebrated another year of mobile beauty services at a festive fundraising Beauty Drive in Los Angeles on May 5, 2013. Held at the Annenberg Building at the California Science Center, The Beauty Drive is an annual event focused on supporting the mission of Beauty Bus Foundation, which is to deliver dignity, hope and respite to chronically or terminally ill men, women and children and their caregivers through beauty and grooming services and pampering products.  This year's event provided a unique day of beauty and grooming services compliments of sponsors NYX, Aloxxi, InStyler, Jafra, and Bosley Professional, brunch, men’s lounge, Kid’s Korner and silent auction.  In addition, Beauty Bus recognized NYX Cosmetics Founder Toni K with their Lifetime Achievment Award.

Learn more, get involved, volunteer at

Beauty Bus focuses on quality of life services, an important part of healing and coping for both the patient and caregiver. It is through the healing and pampering touch of Beauty Professionals and Beauty Buddies that we fulfill our mission and bring beauty to patients and caregivers.

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