Industry News

On the Go Beauty with Joico: Beverly Hills Pampering Event

Anne Moratto | May 13, 2013 | 9:35 AM
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Joico offered on-the-go beautiful braids.
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Bellacures provided manicures.
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Celebrity stylist George Papanikolas and Joico's Director of Public Relations Valerie Robinette
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Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.  Their On The Go Mother’s Day Event has been popping up poolside for five years and invited media, bloggers and guests were treated to a variety of services including super star styling with George Papanikolas and Mika Fowler.

On the Go Beauty with Joico: Beverly Hills Pampering Event

Continuing their brand promise to "Turn Heads," the sunny splendor of the day and overall awesomeness of the setting created a salon environment at the Thompson Hotel that definitely caused heads to turn.


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