On Set with CHI: New Commercial Will Launch Two Tools
Den Dekker on setPhoto 2 of 8
Peeking out from behind the mirror, Farouk PR & Advertising Manager Ali Moon answers a technical question.Photo 3 of 8
Rocky Vitelli and Albert LuizPhoto 4 of 8
Albert Luiz styling a smiling Nathalie Den DekkerPhoto 5 of 8
Rocky Vitelli works on Miss Universe 2012 Olivia CulpoPhoto 6 of 8
Olivia CulpoPhoto 7 of 8
Vitelli, Den Dekker, and LuizPhoto 8 of 8
Farouk/CHI came to Los Angeles to create a commercial for two new styling tools debuting in June, the CHI ARC and the CHI G2. Behind-the-scenes, the starring hairdressers and beauty queens did their best styling and smiling while the cameras rolled.
Rocky Vitelli, Global Board Member, and Albert Luiz, Creative Artist, worked with Olivia Culpo, Miss Universe 2012, and Nathalie Den Dekker, Miss Netherlands 2012 and the current Miss CHI.
Watch for the debut of this spot which will run in select markets on NBC from June 3-23.