Manufacturers & Distributors

On Set with CHI: New Commercial Will Launch Two Tools

Anne Moratto | May 29, 2013 | 10:32 AM
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Den Dekker on set
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Peeking out from behind the mirror, Farouk PR & Advertising Manager Ali Moon answers a technical question.
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Rocky Vitelli and Albert Luiz
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Albert Luiz styling a smiling Nathalie Den Dekker
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Rocky Vitelli works on Miss Universe 2012 Olivia Culpo
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Olivia Culpo
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Vitelli, Den Dekker, and Luiz
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On Set with CHI: New Commercial Will Launch Two ToolsOn Set with CHI: New Commercial Will Launch Two Tools













Farouk/CHI came to Los Angeles to create a commercial for two new styling tools debuting in June, the CHI ARC and the CHI G2.    Behind-the-scenes, the starring hairdressers and beauty queens did their best styling and smiling while the cameras rolled.

Rocky Vitelli, Global Board Member, and Albert Luiz, Creative Artist, worked with Olivia Culpo, Miss Universe 2012, and Nathalie Den Dekker, Miss Netherlands 2012 and the current Miss CHI.

Watch for the debut of this spot which will run in select markets on NBC from June 3-23.

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