Close
Manufacturers & Distributors

On Set with CHI: New Commercial Will Launch Two Tools

Anne Moratto | May 29, 2013 | 10:32 AM
Photo 1 of 8
Den Dekker on set
Photo 2 of 8
Peeking out from behind the mirror, Farouk PR & Advertising Manager Ali Moon answers a technical question.
Photo 3 of 8
Rocky Vitelli and Albert Luiz
Photo 4 of 8
Albert Luiz styling a smiling Nathalie Den Dekker
Photo 5 of 8
Rocky Vitelli works on Miss Universe 2012 Olivia Culpo
Photo 6 of 8
Olivia Culpo
Photo 7 of 8
Vitelli, Den Dekker, and Luiz
Photo 8 of 8

On Set with CHI: New Commercial Will Launch Two ToolsOn Set with CHI: New Commercial Will Launch Two Tools

 

 

 

 

 

 

 

 

 

 

 

 

Farouk/CHI came to Los Angeles to create a commercial for two new styling tools debuting in June, the CHI ARC and the CHI G2.    Behind-the-scenes, the starring hairdressers and beauty queens did their best styling and smiling while the cameras rolled.

Rocky Vitelli, Global Board Member, and Albert Luiz, Creative Artist, worked with Olivia Culpo, Miss Universe 2012, and Nathalie Den Dekker, Miss Netherlands 2012 and the current Miss CHI.

Watch for the debut of this spot which will run in select markets on NBC from June 3-23.

www.farouk.com/CHI

Facebook Comments

More from Manufacturers & Distributors

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More