Industry News

Farouk Launches New CHI ARC Rotating Curling Iron

Anne Moratto | May 29, 2013 | 3:10 PM

Farouk Systems, Inc. announces the launch of the new automatic rotating curling iron, the CHI ARC, available June 1, 2013.

Farouk Launches New CHI ARC Rotating Curling Iron

The CHI ARC features  a rotating 1” ceramic barrel that curls hair at the push of a button and a MCH ceramic heater that reaches up to 410 degrees F in 30 seconds, as well as a digital temperature display, right and left control buttons, and a reset button that will bring the clip back to its start position for maximum ease and comfort. The ceramic barrel ensures even heat distribution while eliminating frizz.






Olivia Culpo, Miss Universe 2012, has been selected as the celebrity spokesmodel to support this trendy new tool.

“Hairstylists make it look so easy, and I love it when I can put my hair in their capable hands. But even for me, it’s not always easy to do my own hair, which is why I love the new CHI ARC. It literally curls your hair for you! It is as close as it gets to having your own personal stylist,” says Olivia Culpo, Miss Universe 2012.

Farouk Launches New CHI ARC Rotating Curling Iron








Culpo and her red carpet curls take center stage in the new CHI ARC commercials set to air on local NBC networks beginning June 3, 2013 leading up to the Miss USA 2013 pageant on Sunday, June 16.

CHI offers multiple chances to win the new CHI ARC with the ‘Go Curly vs. Go Straight’ Sweepstakes running on from June 1 – June 26. For more chances to win the new CHI ARC, join the #MissUSA chat with @CHIHaircare during NBC’s live broadcast of Miss USA 2013 on Sunday, June 16.

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