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Spending Habits: Curly vs. Straight

August 22, 2013 | 11:12 AM

Will connecting with curlies power up your income? Here are the facts.

Curlies spend 40% more on commonly used hair products.

Curly-haired people spend $350 annually
Straight-haired people spend $250 annually

Curlies are 30% more likely to use four or more hair products.

54% of curly-haired people use four or more
41% of straight-haired people use four or more

Curlies consider all four factors in product selection, straight-haired people only the top two:
• Price
• How easy it is to find
• Recommendations and online reviews
• Natural or green ingredients

Source: The Texture Trends Report from TextureMedia

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