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Luis Alvarez Goes Against the Grain: New Aquage Collection

Alison Alhamed | August 30, 2013 | 12:20 PM

Luis Alvarez Goes Against the Grain: New Aquage Collection

Hair and photography: Luis Alvarez

Assisted by: Lauren Reminick

Make-up: Wanda Alvarez

Fashion styling: Patric Chauvez

In the Against the Grain collection, Aquage co-founder and creative director Luis Alvarez uses a combination of texturizing products and tools, hair wefts and imagination to create low-commitment/high-impact transformations.

Luis Alvarez Goes Against the Grain: New Aquage Collection Luis Alvarez Goes Against the Grain: New Aquage Collection

“In today’s world, we tend to think of cut and color as the way to transform a look,” says Alvarez, who was encouraged by the “evermorphing” world of fashion, where session and runways stylists don’t have the luxury of dramatically changing a model’s cut and color. “Texture is the easiest way to transform your clients—it’s low commitment, but the change is major.” The random, organically diffused texture of wood served as inspiration for Alvarez to bend the rules in this story of textural transformation. Alvarez used Aquage Sea Salt Texturizing Spray to achieve the deconstructed, organic waves and Biomega Behave to tousle the curls and tame the braid. A smooth finish is created with Aquage Silkening Oil Treatment.

Luis Alvarez Goes Against the Grain: New Aquage Collection Luis Alvarez Goes Against the Grain: New Aquage Collection

“Some of the most extraordinary creative ideas come when we take our inspiration from ordinary things others pass by without a thought—the artist in us begs us to ask, ‘What if?’” Alvarez says. Like this chaotically cool style, created from piles of trimmed shards of hair that were formed and constructed using Aquage Finishing Spray.

Wrap your head around an asymmetrical whirl of spiral coils, created with a mini-curling iron and Aquage’s firm-holding, nonaerosol Working Spray.

Luis Alvarez Goes Against the Grain: New Aquage Collection Luis Alvarez Goes Against the Grain: New Aquage Collection

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