Event Coverage

FASHION WEEK: Low LOW Ponytails at Elizabeth and James

Maggie Mulhern | September 16, 2013 | 2:42 PM
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1. Apply a few drops of the CHI Silk Infusion and work through the hair in two sections to make sure that the products is evenly distributed.
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2. Spray brush with CHI Helmet Head Hairspray and brush through hair.
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3. Use a comb to achieve a clean, middle part. Spray CHI Helmet Head Hairspray onto a natural bristle toothbrush or brow brush to clean up the part and sides.
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4. Gather hair in a low ponytail at the nape of the neck secure by tying an elastic band around the base. Spray CHI Helmet Head Hairspray into hands then take a piece of hair from the ponytail and wrap it around the base. Secure with mini matte bobbypins.
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5. Spray CHI 44 Iron Guard all over ponytail and smooth small sections of ponytail with the CHI G2 Hairstyling Iron. Set temperature using color-coded settings for hair type indicated on digital screen.
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6. Finish the look by applying CHI Silk Infusion onto ponytail for shine. Apply CHI Pliable Polish to crown and rake through with fingers to add texture and give more second day look.
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Mark Townsend has been great friends with Mary Kate and Ashley Olsen for years, so it is no surprise that they rely on him to come up with the perfect hair look for their New York Fashion Week presentations. For the Elizabeth & James SS 2014 collection Townsend used CHI products and tools to create a sleek ponytail that he calls "touchable, feminine and modern. These ponytails are low," he says, "really low. They are finished but have a lived in texture. The words Mary Kate used to help direct me were casual, sophisticated, accessible and slightly polished."

Townsend admits that the twins "taught me that hair doesn't always have to be so perfect, they want it to be touchable," he says, "and I am beyond honored that they ask me to create this look for this presentation."

In addition to giving Modern an overview of the look, Townsend offered a demo of the new CHI TOUCH SCREEN blow dryer that he used to create the finishes for the show. As he moved the blow dryer around, we noticed that blonde hair was flying all over the floor. "Oh, yes," said Townsend, "I'll give you the SCOOP! I just cut off about 5 inches of Mary Kate's hair! She was so great about it."

She was. Modern chatted with her during the show. "I was ready," she said about her new length, just below the shoulders. "I love the look." Her new shape is touchable and not perfect....SOOOOO Mary Kate and Mark.


How to get the look:

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Final Look

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