Industry News

ViaBeaute, a New Distributorship for Spanish Speaking Customers

Jan Hillenmeyer | September 17, 2013 | 1:18 PM

Matrix has partnered with SalonCentric and Ultimate Beauty Companies to create viaBeaute, an independent distributorship targeted to Southern California’s Hispanic community of salon professionals.

ViaBeaute will provide support and education for Matrix’s Total Results, Design Pulse and Vavoom brands with distributor sales consultants who are fluent in Spanish. The consultants have completed the first series of a training program and the first orders have been shipped. ViaBeaute is a pilot program in Southern California that will be introduced to other Hispanic markets across the country.

“The Hispanic market is growing rapidly throughout the US,” says Matrix General Manager Paul Schiraldi. “It is important we have an ample amount of research, along with experience to support and guide our Hispanic clients in hair care and beauty. We are excited to welcome this group of beauty professionals and consumers into the Matrix family.” Visit  and

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More