Expert Advice

Color Competition Alert! Haute Hues

September 18, 2013 | 12:09 PM

Enter for a chance to win an assistantship with Joico! The grand prize winner of the Joico K-PAK Color Intensity Haute Hues contest will be on set assisting “the icon of style and cut” Damien Carney, along with the two-time NAHA Haircolor winner Sue Pemberton, as they create head-turning looks for a photoshoot to be featured in an upcoming issue of MODERN. Your airfare and accommodations to the photoshoot will be covered courtesy of Joico, plus you’ll get a healthy supply of Joico stylers and a Vero K-PAK Color Intensity kit to practice what you learn on set with Carney and Pemberton.




Color Competition Alert! Haute Hues * Contest runs from August 29 – October 31, 2013
* Upload on Instagram an imaginative and vibrant hair color creation of yours, using Joico Vero K-PAK Color Intensity shades (extra cool points if you use the two newest shades, Peacock Green and Cobalt Blue!)
* Use hashtag: “#joicointensity” and include @JoicoInsider when you Instagram your look and you’re automatically entered for your chance to win! Joico is even going to select 20 other winners to receive a Joico Vero K-PAK Color Intensity Kit.

Color Intensity concentrated pigments can be applied directly to hair, no developer required, or mixed with the other shades in the collection to produce a wide range of hues—from vibrant vivids to delicate pastels. These hues are formulated with Joico’s exclusive K-PAK Quadramine Complex, which is designed to repair and reconstruct as hair is being colored. For additional details on the contest, visit

Color Competition Alert! Haute Hues
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