Event Coverage

HOW-TO: The Elegant V-Shaped Ponytail by Antoinette Beenders

Lauren Salapatek | September 26, 2013 | 10:03 AM
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HOW-TO: The Elegant V-Shaped Ponytail by Antoinette BeendersAveda Global Creative Director Antoinette Beenders created a sleek high performance ponytail for the Osklen Spring/Summer 2014 collection designed by Oskar Metsavaht and inspired by the cut, color, vibrancy and transparency of gemstones.

“When a gemstone is in the light, only one side of it shines at a time. We recreated that by making just one side of the hair super shiny,” said Beenders. “The collection also features a lot of v-shapes in the necklines, which we recreated in the shape of the hair in the back. It’s a very luxurious collection, so we wanted the hair to be luxurious as well.”

According to Metsavaht, the Osklen aesthetic “represents the lifestyle of modern men and women in a world where the urban and the naturalistic, the global and the local, the organic and the technological co-exist." This season, Metsavaht utilized ecological silk, crafted through use of cocoons discarded by the industrial process and environmentally safe vegetable dyes.


STEP 1: Prep hair with Aveda Smooth Infusion Style-Prep Smoother and blow dry straight with a round brush.

STEP 2: Flat iron hair in sections, beginning at the back of the head and moving forward. Spray a light coat of Aveda Air Control Hair Spray to each section before ironing to ensure a sleek, totally straight finish.

STEP 3: Part hair across the crown of the head, creating two sections. Gather the bottom section into a ponytail at the nape of the neck and secure with elastic.

STEP 4: Part the top section of hair on the right side of the head at a slight diagonal, creating two sections of hair.

STEP 5: Separate a small section of hair from the back of the right section with a fine tooth comb. Saturate each section with Aveda Control Force Firm Hold Hair Spray and comb back toward the nape of the neck, tight to the head. Layer each section over the previous to create a sleek, smooth side.

STEP 6: Gather this section at the nape and cross over the top of the ponytail and clip.

STEP 7: Repeat the process on the left section, but coat each section of hair with Air Control Hair Spray for a softer, contrasting texture.

STEP 8: Gather the left section and cross over the ponytail. Release the right side, wrap ends under the ponytail and tie into a knot. Secure with hair pins. Use a flat iron to flatten any loose ends and create a sleek, cohesive ponytail.

STEP 9: Using a color brush, paint the right side of the hair with a generous layer of Brilliant Retexturing Gel to create a liquid effect.

For more infromation about Aveda, visit

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