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Expert Advice

Behind The Scenes: Color on Extensions

Maggie Mulhern | October 22, 2013 | 12:54 PM

Christopher Dove created many of the wigs for the Hunger Games, the film to be released November, 2013. At a photo shoot earlier today the entire Modern crew was buzzing about the color and shape of some of the wigs and extensions he used to create his beautiful finishes. We pulled him aside and asked him to offer an overview of one of our favorite shades, a rose gold, a soon to be launched shade from Illumina. The formula: equal parts 8/05 and 10/05 with 4% Color Touch Developer. In this video Dove breaks down the color and offers tips on coloring Hairdreams extensions.

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Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

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