Expert Advice

Consumer Smoothing Concerns Over Suave Keratin Infusion Product

Alison Alhamed | November 1, 2013 | 6:15 AM

According to, hundreds of women nationwide are suing the manufacturer and designer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a hair treatment product designed to smooth frizzy hair. The consumers are saying the product caused them severe hair loss and other damages.

A visit to the manufacturer's website shows that the product has been discontinued, with a note to consumers to take an online quiz to see if the 30-Day Smoothing Kit is "right for me."

The survery includes questions on the consumer's hair texture, hair color, whether it is previously highlighted or "bleached," treated with henna or metallic dyes and if it's chemically relaxed. They also urge any "yes, this system is right for you" results to first do a strand test.

The Suave Professionals Keratin Infusion shampoo, conditioner and serum are NOT being discontinued.

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More