Expert Advice

Test Yourself on These 8 Beauty Bits of Information!

Lauren Salapatek | November 4, 2013 | 1:09 PM

Test Yourself on These 8 Beauty Bits of Information!“47 percent of all SPA-GOERS are MALE. Along with spas catering more to men, they are becoming more comfortable with the idea of going to a spa.” —The International SPA Association Spa Consumer Initiative Volume Three

"The new term SILIOILMIN is a mixture of the silicones and oils in hair care products plus the minerals that are present in water—calcium, copper, chlorine, even lead. Together this combination of SILICONES, OILS and MINERALS has created a compound that gums up the hair and interferes with color services." —Malibu C

“48 percent of women believe NATURAL or CURLY HAIR STYLES exude CONFIDENCE and the same percentage consider them daring. Meanwhile, 45 percent of Black women think NATURAL COIFS are TRENDY.” —Tonya Roberts multicultural analyst at Mintel

“Women may be obsessed with a great skin care routine, constantly hunting for the best products, but men don’t feel the same way. 75 percent of men ages 18 and up are not currently using FACIAL SKIN CARE products.” —NPD Group Study for Consumer Market Research

“Depending on the weight of your hair, DAMAGE LEVELS can vary. When wet, COLOR-TREATED HAIR can increase in weight by up to 200 percent, whereas VIRGIN HAIR increases in weight by only 12-18 percent.” —

HAIR LOSS affects 35 million men in the United States. It is also a widespread problem among women due to factors like stress, free radicals, UV rays and the hormone DHT.” —Bosley Professional

"PURCHASING BEHAVIORS of textured-hair consumers differ greatly depending on their specific hair texture. For example, products with curl in the name are particularly attractive to wavy and curly hair consumers, while coily shoppers are much less responsive to them. TEXTURE TYPE also correlates to considerations such as ingredient importance and ease of  purchase." —TextureMedia and Phoenix Marketing

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More