Industry News

SALON TOUR: The Establishment, an Aveda Salon in LA

Anne Moratto | November 5, 2013 | 9:57 PM

On a busy street in uber-hip Silver Lake in Los Angeles, The Establishment has made a home.   Co-owner Howie Goldkang walks us through his full-service Aveda salon that he owns with his wife, hair stylist and make-up artist, Carly Flynn.

SALON TOUR: The Establishment, an Aveda Salon in LA

The first Establishment Salon was Milwaukee, WI and is still thriving there.  In their move to LA, the couple has brought with them tremendous midwest warmth, a love of good coffee and friendliness to their business.  The salon is intimate, the clientele is local residents and passerbys drawn to this hip strip of Silver Lake (named by HuffingtonPost as one of the "top ten hipster neighborhoods in the US"). Their marketing is fun and folksy with community-building at its core.  Their latest salon social event was a parking lot showing of camp classic film, "Beyond the Valley of the Dolls" that they screened in collaboration with a neighboring Pilates studio.

Take a peek at the salon in this short video and if you're in the neighborhood, stop by!


2894 Rowena Avenue

Los Angeles, CA 90039

Telephone 323.230.6100

Parking in the back.

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