Industry News

Hairfinity Goes the Distance for Breast Cancer Awareness

Anne Moratto | November 8, 2013 | 1:48 PM

All the pledges and the promises came true as Hairfinity, the hair vitamin brand from Brock Beauty, Inc., met its ambitious Breast Cancer Awareness Month goals. 

Hairfinity Goes the Distance for Breast Cancer Awareness

The company’s successful celebrity-driven ‘Hairfinity 50k Strong Breast Cancer Awareness Pledge Campaign’ was aimed at inspiring 50,000 women to ‘take the pledge and get screened’ for early detection.  Celebrity/survivors Vanessa Bell Calloway (Showtime’s ‘Shameless’) and Ebony Steele (‘The Rickey Smiley Show’ co-host/Fox TV’s ‘Dish Nation’) led the charge for the national social media campaign, doing ‘personal experience’ videos and utilizing media to educate and urge women to ‘take the pledge’ on Hairfinity’s Facebook page. Over 10,000 people stopped by Hairfinity’s Facebook page, where facts and information was posted about breast cancer and the importance of early detection, while other took the pledge and encouraged family and friends to do the same.

Says Tymeka Lawrence, President of Brock Beauty, Inc: We are very honored and fortunate that our company was able to support Breast Cancer Awareness Month in the ways that we did. We remain committed to this cause and to helping women lead healthy lifestyles. The most effective message we can promote is that early detection can save lives – and then provide information and resources that help people to know where to go to get these low-to-no cost screenings.”

Hairfinity Goes the Distance for Breast Cancer AwarenessHairfinity Goes the Distance for Breast Cancer Awareness

The Louisiana-based company’s own employees also ‘walked the walk’ on October 26 for the Susan G. Komen Race for a Cure.  Their efforts included everything from fundraising in their hometowns to running, walking and strolling in New Orleans’ Susan G. Komen Race for the Cure. This event is the largest series of 5K runs/fitness walks in the world and raises significant funds and awareness for the fight against breast cancer, celebrates breast cancer survivorship and honors those who have lost their battle with the disease.

Throughout October, the ‘50K Strong’ Campaign reflected Hairfinity’s hands-on approach and brand theme: ‘Beauty from the Inside Out’.  The company’s clear dedication to the cause was demonstrated not only by external actions but through internal efforts, as well.  A percentage of Hairfinity product purchases on Oct. 22, 2013 was donated to the non-profit foundation Sisters Breast Cancer Survivors Network. SBCSN provides much-needed services such as rides to medical appointments, wigs, and prosthesis to underserved communities. SBCSN also provides a place where fellow survivors can network and share experiences with one another.

Facebook Comments

More from Industry News

Salon Business News
Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More