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Joico Launches Holiday How-To Video Series

Anne Moratto | November 12, 2013 | 11:49 PM

Joico Launches Holiday How-To Video SeriesIn time for  holiday get-togethers, special soirées and fabulous parties, Joico is releasing a series of videos that help everyone ring in the season in style. A new webisode series of Joico hair and fashion how-tos launched November 11 and features Joico Artist Katie Bilovol and fashion-styling host, blogger and fashion expert Sydne Summer. And this just in—the series The series also features Brooke Newton a new cast-member on the soap opera All My Children.  Brooke plays Colby Chandler, the beautiful, spoiled and entitled daughter of patriarch Adam Chandler.

Joico Launches Holiday How-To Video SeriesThe video tutorial series will present great hairstyle and fashion options including:

A smart, double-braided headband idea for a holiday happy hour gathering

• A fashionable half-up/half-down braid for a casual hostess party

• A chic, undone braid/side ponytail for a festive holiday cocktail party

• A red carpet-worthy braided pony for an important holiday office party

• An intriguing, double fishtail chignon for an elegant holiday dinner party

• A jazzy, Gatsby-inspired faux bob for a glitzy New Year’s Eve party

Each video is complete with great fashion ideas from Sydne Summer – eponymous for her own style and fashion website, blog and vlog – who provides easy and accessible fashions and accessory ideas to complete a holiday look. 

New episodes—guaranteed to produce hair and style that will turn heads all holiday season—will be available each week through mid-December on www.joico.com.

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