HOW-TO: Lift From a Light Brunette to a Bright Blonde

Lauren Salapatek | December 13, 2013 | 2:06 PM
Photo 1 of 6
Photo 2 of 6
Photo 3 of 6
Photo 4 of 6
Photo 5 of 6
Photo 6 of 6

Pasquale Caselle, International Creative Director for It&ly Hairfashion transformed this light brunette into a dazzling bright blonde.

So how did Caselle get this look without compromising the integrity of the hair?

"When lifting 1-7 levels IT&LY’s Blondly Bleaching Cream adheres perfectly to the hair for more uniform results," says Caselle. "This new tube bleaching system can lift 1-7 levels and contains two formula secrets: Argan Oil and Jojoba Oil. These two oils protect, nourish and restore the hair fibers for impeccable results and maintaining hair safety while lifting hair from dark to light. As a result, hair will shine and feel in better condition never before possible with bleaching!"


STEP 1: Caselle heavily foiled the entire head with IT&LY’s Blondly Bleaching Cream with 30 volume developer after processing for 35 minutes (or wait until hair is pale yellow).

STEP 2: Then, he removed all the foils and blended the bleach through the rest of the models brown hair for five minutes.

STEP 3: After thoroughly rinsing and shampooing with IT&LY’s Advanced Color Protection Shampoo, Caselle mixed Aquarly 10N with 20 volume developer for a roots to ends application and processed for 20 minutes. (Prior to application he sprayed the ends with Colorly’s Equalizer 2020 to ensure even coverage.)

For more information about IT&LY HAIRFASHION visit:

Related Topics:
Facebook Comments

More from Students


Makeover: Hot Pink To Ocean Storm

Maggie Mulhern | September 26, 2016

Jon Alexander Frawley (@jonnystylez), a color and balayage specialist at Bangz Salon and Wellness Spa, Montclair, New Jersey, says, "This client, a young women who runs her own landscaping company, can have ANY hair color she ...


Makeover: Damaged To Red Wine Melt

Maggie Mulhern | September 22, 2016

Julia-Rose Estrella (@hairbyjrose), an apprentice at Davis Hairdressing in Newton MA, shares the details for this gorgeous transformation:Step 1: To the roots apply Goldwell 4BP with 20 volume developer.Step 2: From mids to ends ...


Makeover: Level 5 To Pumpkin Spice

Maggie Mulhern | September 18, 2016

Presley Poe, (@PresleyPoe) Artistic Educator, Brand Specialist and Platform Artist for Pravana based at The Parlour, NE Portland, OR,  says her model arrived with primarily virgin hair at a level 5 with a lot of natural red in her hair and ...


5 Tips To Balayage Success

Maggie Mulhern | September 12, 2016

When it comes to haircolor, BALAYAGE is at the top of just about every search - from both professionals and consumers.We can't get enough of the subject, so when we heard haircolor expert, celebrity stylist and salon owner Eva Scrivo was ...

Load More