Industry News

Paul Mitchell Big Night Out Campaign for Special Occasion Success

Anne Moratto | December 21, 2013 | 10:22 AM

Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-­â€goers, brides, and other party-­â€goers into the salon.

Paul Mitchell Big Night Out Campaign for Special Occasion Success

Paul Mitchell has created four exclusive, party-­â€perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-­â€by-­â€step instructions for creating the four Big Night Out looks in the salon, as well as business-­â€building and merchandising tips and specially designed appointment cards. There will be more business-­â€building, marketing and educational support available online for stylists at, including an inspiring sizzle reel, how-­â€to videos, and customizable Big Night Out social media graphics, press releases, and e-­â€mail blasts to help salons reach their customers.

In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.

Salon guests can take home a piece of Paul Mitchell Big Night Out with "Get The Look" kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-­â€size stylers can be bundled to make a great gift with service, or can be retailed. Stylists who are interested in hands-­â€on education on the four looks also have the option to book free Big Night Out in-­â€salon classes through their Distributor Salon Consultants, who they can find at

Paul Mitchell Big Night Out Collection Details:

Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell. • Sculpting Foam, 6.7 oz. • Freeze and Shine Super Spray, 8.5 oz. • Hot Off The Press, 6 oz. • 12 ombré bobby pins • 4 ombré hair ties • BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-­â€tos,

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