Industry News

Introducing Matrix Class for Glass

Lauren Salapatek | January 17, 2014 | 1:27 PM

Introducing Matrix Class for GlassMatrix, a subsidiary of L'Oréal USA, has announced the launch of Matrix Class for Glass, which features a wearable device for the next generation of beauty education.

"Matrix Class for Glass" is an ongoing program throughout 2014 that features a three-phase rollout, including Blogger Video Series, The Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform. Also coming in late spring, the first Professional Google Glass App will house a library of content that can be downloaded by consumers and professionals.

"This new initiative will completely transform the hair styling experience," declares VP/ Matrix General Manager Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done. "We’re extremely excited to be leading the way in professional and consumer hair education with this initiative," says Schiraldi.

Exclusive Blogger Video Series

Using Google Glass technology and expertise from Matrix Celebrity Stylist, George Papanikolas and Matrix Artistic Director, Ammon Carver, intimate and in-depth tutorials will capture styling sessions directly from the eye of the stylist. These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology. The "Matrix Class for Glass" video series will showcase a cast of America’s best known bloggers as they explore the latest trends and share their experience. Videos will live on, and blogger social media channels.

The Matrix Eye for Style Google Glass Salon Chair

Additionally, launching later in the year, Matrix Celebrity Stylist, George Papanikolas will introduce the Matrix Eye for Style Chair at The Andy LeCompte Salon in Los Angeles. Salon clients can take advantage of exclusive appointments with Papanikolas, who will capture each person’s style and finish service via Google Glass and subsequently e-mail the video to the client to serve as a personalized at-home tutorial.

"Salon clients and women around the world have long lamented the fact that they’re unable to have their talented hair stylists at their side to recreate their favorite salon hair styles at home," says Matrix Celebrity Stylist, George Papanikolas. "Now, thanks to the technology of Google Glass and Matrix, the salon experience is forever changed."

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