Close
Expert Advice

The International Salon and Spa Expo: California Dreaming

Arlene Tolin | July 10, 2011 | 6:17 PM

The International Salon and Spa Expo, slated for January 26-28 at the Long Beach Convention Center, offers a full range of education and shopping opportunities via guest artists, manufacturers’ exhibits and technical and fashion theaters. Advance tickets are available from Maly’s of California and at www.probeauty.org/isse.

While visiting Long Beach (California’s fifth largest city), take advantage of the weather – the city enjoys 345 days of sunshine per year and the average temperature in January is a balmy 67.

Rainbow Harbor, houses the The Pike, featuring a giant Ferris Wheel and 14-screen cinema complex; the Aquarium of the Pacific, home to more than 12,500 ocean animals (Shark Lagoon!); the Long Beach Arena, which boasts the world’s largest mural; Shoreline Village, a retail environment designed to look like a 19th century fishing village; and the Queen Mary, purchased by the city in 1967 and open to the public for walking the decks.  For information, go to www.inetours.com (click on Long Beach under the “Los Angeles” listing.) 

For the big picture, take a Sunseeker Tour, a short Pacific cruise that includes the famous Hollywood sign, Venice Beach, Santa Monica Pier and Ocean Drive among its stops. Phone 562-961-9510 or visit www.sunseekertours.us/.  

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More