Industry News

Giving Back

Arlene Tolin | July 10, 2011 | 6:17 PM


Shevy Wigs Company donates a large percentage of inventory each year to cancer patients who cannot afford to purchase high-quality wigs, and also offers deep discounts and free wigs to women with alopecia or partial hair loss. Shevy Salon staffers make house calls and provide hospital consultations at no extra charge for clients too ill for a salon visit, and children are given extra attention. For information, call 718-336-9111 or e-mail


For every container of Baobab Body Butter sold, a 25-cent donation will be made to the Nu Skin Force for Good Foundation in support of the Malawi Seeds of Hope Project, which works to plant and conserve baobab trees in Africa's Malawi villages. Visit for details.


Sally Beauty's first response in the aftermath of Hurricane Katrina was to send much-needed hair care products to the American Red Cross for evacuees, and to set up collection canisters in more than 2,000 store locations. The company then joined the industry effort, Beauty Associations for Katrina Relief, to provide aid to salon owners, professionals, distributors, beauty schools and students affect by the storm.  For complete info, go to; to volunteer or contribute to disaster relief, visit


Robert Brown, owner of the HaiRobert salon in Memphis, Tennessee, offers discounts on follow-up services to clients who donate hair to Locks of Love. For two other of the salon's charities, Dream Factory and Friends for Life, the salon put together gift baskets and boxes complete with styling products, a T-shirt and gift certificate for services. Brown also throws in a couple of his business cards. 


On behalf of Paul Mitchell salons and stylists, the company will donate a portion of proceeds from the sale of all Paul Mitchell gift sets to American Forests and its Global ReLeaf program of planting trees worldwide. Visit


C.O. Visions announced that a portion of proceeds from the sale of Amaryllis Rich Hand Soap will go to Habitat for Humanity Canada. For details of the company's campaign, call 212-477-4755; for volunteer homebuilding info, visit


Sidlab Haircouture founder Eric Nelson has partnered with the National Breast Cancer Foundation, contributing a portion of company profits from 2007 and signing on as a 2008 corporate sponsor. Visit


The Mark Garrison salon in New York City has collected a total of 84 ponytails for the Beautiful Lengths campaign, which uses donated hair to create free wigs for women who have lost their hair during treatment for cancer. In appreciation of the contribution, the salon offers a free cut and style to any client who donates hair.  And recently, the promotion was changed to include hair color as well. Visit for info.


For a minimum donation of $5, employees from Kerastase, L'Oréal Professionnel, L'Oréal Technique, She Uemura, Art of Hair and Mizani went to work in jeans to celebrate the 12th annual Lee Denim Day to benefit the Entertainment Industry Foundation.  Those who wore denim on October 24th in recognition of Breast Cancer Awareness month donated a minimum of $5 adn received a pink ribbon pin. Cintributions were matched by the Professional Products Division.


The Annual William E. Covey Memorial Golf Tournament benefits the Multiple Myeloma Research Foundation. Held in honor of the late William E. Covey, founder and chairman of Hair Systems Inc., the tournament raises funds through sponsor support and player participation. Visit or call 732-786-8921 for details; for foundation info, visit


Sally Beauty partners with the California Department of Health Services to promote free breast cancer screening services available through "Every Woman Counts," CDHS's Cancer Detection Program. Sally Beauty stores throughout the state distribute specially designed bag-stuffer ads that encourage women to utilize the program, which provides free clinical exams and mammograms to uninsured women 40 and over.  Go to for more info.


L'Oréal Professionnel products have appeared in the gift bags at several recent charity events including: a Tea by the Sea event to benefit Shane's Inspiration, ( a group that builds playgrounds for children of all abilities; a beauty night out sponsored by "SHOPDC" Magazine for Operation Smile, ( a volunteer organization that builds partnerships to advocate for sustainable healthcare systems for children and families; and the Kids for Kids annual carnival to raise monies for the Elizabeth Glaser Pediatric Aids Foundation.


Make-up artist Michael Johnston and hairdresser Melanie Verkins joined with the non-profit organization Lift Up America and Grauman's Chinese Theater to give a Hollywood beauty experience to three underprivileged teens. The girls-with vision or hearing impairments-were treated to makeovers by Johnston and Verkins at the Hollywood & Highland Center before attending a movie screening. Visit for volunteer information.      


The 12th Annual Grand Slam for Children recently raised $9.1 million during a star-studded night of musical entertainment in Las Vegas. More than 100 celebrities joined with event sponsor/organizer Andre Agassi in raising funds to provide recreational and educational opportunities for at-risk children in Southern Nevada. Entertainers received gift baskets that included Shampoo Paste from Johnny B. For information about next year's Grand Slam, go to   


With every Farm Fresh Fine Scrub Gift Set purchase, Summer Soles donates $5 toward the Heifer International Project to provide goats to struggling families and communities around the world. A gift of a dairy goat can supply up to several quarts of milk per day.  To find out more go to


OPI supports Los Angeles-area hospitals and local police and fire departments and also donates to a clinic in North Hollywood that provides medical services and health care to individuals and families without insurance.  For information about this program, visit


Cosmetologists Chicago contributed $40,000-one of the fund's largest donations-to the National Cosmetology Association Disaster Relief Fund/Katrina. To assist with the ongoing effort, visit


Carmine Minardi of the Minardi Salon in Manhattan supports patients having radical chemotherapy at the New York Cornell Medical Center. "I go there, while these folks are having treatment, promising a 'hot short cut' that will be the first cut they will see when their hair grows back-giving them the encouragement to see past the treatment and find the goal. I always leave there feeling it was the best gift I have ever given."

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