Close
Expert Advice

Ask the Experts: What Causes Color Fading?

Web Editor | July 10, 2011 | 6:18 PM

What causes color fading?

Ask the Experts: What Causes Color Fading?According to Jim Markham, a cosmetic chemist and CEO and founder of the Pureology line of color-care products, there are two primary reasons hair color fades.

The first and biggest culprit is shampooing. “Most people use shampoos with harsh sulfates and high concentrations of salt, which strip hair color,” he says.

The second-greatest cause of fade is environmental. Both the sun’s UVA and UVB rays and the lights cast within our homes and offices cause hair color to oxidize and eventually fade and become dull.

Markham’s recommendations to combat color fading: use a shampoo with a sulfate-free surfactant system and low salt content, and make sure the products you use and your clients purchase contain combinations of potent antioxidants and sunscreens.

 

Facebook Comments

More from Expert Advice

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Load More