Expert Advice

Open House at Bennie Pollard's

Laurel Nelson | July 10, 2011 | 6:21 PM

Bennie Pollard invites basic school students to tour his salon.


Recruiting and retaining topnotch stylists is a number-one priority for Bennie Pollard, owner of Hair by Bennie and Friends in Louisville, Kentucky. To attract talented students to his salon, Pollard hosts an open house and invites beauty school students to tour the salon and learn about career opportunities.

“It’s important that each student understands that he or she can build his or her skills into a career beyond the chair, including platform artistry, photo shoots, runway work, product education, teaching and more,” says Pollard. 

Visiting students also participate in breakout sessions which cover topics like growing your clientele, color techniques, photo work and special-event hair.

Although the open houses are key to recruitment, Pollard also employs other methods. A team from his salon visits local schools twice a month to give technical demonstrations and speak to students. School instructors are offered free continuing education hours through classes taught by Pollard’s team. “If the instructors know how phenomenal the salon is, they will recommend us to their top students. It’s as simple as that,” says Pollard.

To learn more about Bennie and Friends and their recruiting and retaining programs, call 866-B-BRIGHT.

Facebook Comments

More from Expert Advice

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More