Matrix Launches “Individuality”
|A softened geometric version of Amyâs look.||A night-time club look on the same cut.|
|Benni Toqnini (left) and Daniel Roldan (right), with Troy Alexander and Cynthia Pitchford discuss finishing for model Amyâs first look.||Matrix Design Team Members established a basic shape and color design, as in Amyâs highlift blonde bob, then riffed off the foundation for dual style expressions.|
French worked on several of the looks in the session, including Amy, the blonde shown here. âThe quiff needed âdressworkâ and was created by using Vavoom Height of Glam Volumizing Foam on dry hair, with inch-and-a-half irons on-base, and was then blown out with a round brush and styled out with a large comb and Vavoom Extra Full Freezing spray.â
The styling products provided flexibility, but the key to the sessionâs success, says French, was keeping the imagination free. âThe most challenging part was being able to work as a group on individual hair designs,â he says. âWe had to work as a very closely knit team.â
French says, âAlthough the group is very diverse, there is a great mutual respect, so there was a very positive energy each day of the shoot.â
According to Pitchford, these trend-setting styles allow portions of a clientâs personality to break through, âin the most unexpected places ... shaped with a strong profile, disrupted by texture, injected with color. The silhouettes for day and night define duality.â
All of the looks were created using the C.R.A.F.T. techniques, the Matrix training methodology that is being rolled out coast to coast this fall. Matrix and its Design Team will showcase the âIndividualityâ trend and the techniques used to achieve the looks, then will work with participants in a hands-on class following each presentation. For more information, contact email@example.com.