Color: Beth Minardi with Minardi Executive Colorist Tohmas Elmlund and assistant Gion Vincent.
Cut and style: Rebecca Maristany
Photography: Roberto Ligresti
Make-up: Gareth Green of Illusions, NYC
Photostyling: Viviana Rodgriquez
Fashions: Wrap by Magaschoni
âNot all blonde has to be super, super light,â says Beth Minardi, of Minardi Salon in NYC, of the natural look she and her team created here. âA look of gentle blonde using a variety of shades can be equally striking.â
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.
In the Seattle-area, Gene Juarez Salons & Spas has taken on a leadership role in environmental preservation. Since 2015, the chain has made it a priority to focus on sustainability, recycling and reducing waste by 95%.