You may be experiencing clients who are cutting back—turning to boxed color, visiting cheaper salons or stretching appointments.
How do you combat their behavior and keep your own profits up? Here are a few tips to keep revenues up and clients loyal:
1. Retail. So your clients are stretching appointments? Then it’s even more important they have the right products to use at home! Stock their bathroom shelves with color-care shampoos, conditioning treatments and must-have styling products.
2. Botched Box Jobs. Unfortunately, many clients turn to boxed color from the drugstore as a cheaper alternative to professional services. The good news is—they won’t get the same results. So when your client comes to you with a botched box job, make sure you charge appropriately to fix it. She’ll be grateful for the beautiful new shade and have learned her lesson when it comes to do-it-yourself color.
3. A Cheaper Cut. There’s not much you can do if your client chooses to go to a different salon with lower prices. However, there’s a lot you can do to ensure she won’t want to leave your chair. Take your time with the consult each and every visit. Offer free bang trims between appointments. Give her a great salon experience complete with a massaging shampoo and gorgeous blow out. She may not appreciate these little extras until she’s gone somewhere that doesn’t offer them.
With more than 480,000 Instagram followers, Larisa Love’s ambition has opened doors to opportunities to inspire stylists from around the world—and she strives to make a difference in the lives of her clients as well as the hair industry.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.