Trying to build your color business during the holiday season? Try these tricks to keep clients coming back and entice new customers into your chair.
1. Partner up. If your salon is departmentalized, ask the stylists to talk up color to clients who’ve never tried it before. Offer to come over and do a free consultation with a client as she’s finishing up her cut. Even if the client decides not to spring for color right away, you’ve planted the seed in her head.
2. The Gift of Color. Clients always think of giving spa gift certificates as holiday presents, but what about highlights for the new year? Create a sign for your station that says, “Ask me About the Gift of Color.” Let clients know they can purchase a gift certificate for a friend, daughter, mom or any other special person in their life who could use professional color. They get to give a unique gift and you get a new client.
3. Create a Look Book. Pull some of your favorite celebrity hair color from magazines, add photos of your own work and update regularly. This will be a visual tool that will help you have productive conversations with wishy-washy clients.
4. New Year’s Sparkle. For that client who always sticks to the same shade of brown, entice her to try something new by giving her a few free-of-charge foils around her face. It’ll add a little sparkle to her basic brunette and encourage her to make an appointment for a full head of highlights in the new year.
5. Teen Time. Do you have a teen clientele? Try a few, fun clip-in highlights for the holidays. A little streak of red may lead to major change down the road.
With more than 480,000 Instagram followers, Larisa Love’s ambition has opened doors to opportunities to inspire stylists from around the world—and she strives to make a difference in the lives of her clients as well as the hair industry.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.