Does your desk generate money, or do you view it as pure expense? At Robert Jeffrey Salon in Chicago, owner Robert LaMorte applied a two-pronged approach to profitizing his desk. First, he reviewed bookings and fine-tuned desk personnel’s hours, so staffing harmonized with salon traffic. Next, he created a front-desk dollar generator with the BleachBright teeth whitening system.
Working a trade show deal, he got the $3,000 system on consignment. The salon keeps $30 from every $99 service. In half a day, desk personnel were trained to deliver the service and received certification. Clients insert their own whitening trays, then the employees turn on the blue light that all does the work. Service time: 20 minutes.
“We promoted the service with window signs, flyers and mirror-talkers; the stylists all got the service at a discount,” says the salon’s manger, Shelly Wilson. “The first month, we had 15 bookings.”
Barbering is a pretty simple game. And like any other game, the barbering game has rules. It is nice to win, but you have to follow the rules in order to do so. Here are my top-five rules for playing the barber game.
Have you ever thought about the one thing all your problems have in common? Well when I thought about it, and the answer is Me. The one thing is me! And the more I thought about it the more I realize I might be able to do something about my future.
With more than 480,000 Instagram followers, Larisa Love’s ambition has opened doors to opportunities to inspire stylists from around the world—and she strives to make a difference in the lives of her clients as well as the hair industry.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.