Does your desk generate money, or do you view it as pure expense? At Robert Jeffrey Salon in Chicago, owner Robert LaMorte applied a two-pronged approach to profitizing his desk. First, he reviewed bookings and fine-tuned desk personnel’s hours, so staffing harmonized with salon traffic. Next, he created a front-desk dollar generator with the BleachBright teeth whitening system.
Working a trade show deal, he got the $3,000 system on consignment. The salon keeps $30 from every $99 service. In half a day, desk personnel were trained to deliver the service and received certification. Clients insert their own whitening trays, then the employees turn on the blue light that all does the work. Service time: 20 minutes.
“We promoted the service with window signs, flyers and mirror-talkers; the stylists all got the service at a discount,” says the salon’s manger, Shelly Wilson. “The first month, we had 15 bookings.”
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.
In the Seattle-area, Gene Juarez Salons & Spas has taken on a leadership role in environmental preservation. Since 2015, the chain has made it a priority to focus on sustainability, recycling and reducing waste by 95%.