Although your clients peruse fashion magazines and style books for inspiration on their next looks, one of their primary sources for the latest trends is you and your salon team. How many times have you had a client admire your cut or ask about another stylist’s hair color? As we move into a new season, think about what you can do to inspire clients to continually update their styles. Here are a few tips:
Be subtle. Is your clientele more conservative? Make subtle changes to your hair that reflect current trends without going overboard. Lighten and darken your shade according to seasons and keep your cut around the same length with subtle shape variations. The changes you make can be great talking points on updating a client’s own look without taking drastic measures.
Complete makeover. Are you completely bored with your look? Whether you go from being a blonde to being a redhead or crop your long locks into a sleek bob, make sure you choose a new style that is 100-percent flattering. If your clients are admiring your new look, talk to them about a makeover that will work for their hair.
Dress for the hair. Your hair looks great, but what about the rest of you? Choose clothing and make-up that flatter your look. If you make a drastic change, be prepared to change up everything—accessories, cosmetics, shoes, etc. Clients are watching you for style cues. Inspire them with a head-to-toe look each and every time.
With more than 480,000 Instagram followers, Larisa Love’s ambition has opened doors to opportunities to inspire stylists from around the world—and she strives to make a difference in the lives of her clients as well as the hair industry.
Creativity is learned, can be diminished or enhanced, is addictive, and so satisfactory it may well be the key to happiness, and just like your cat, creativity must be stroked or it will run away at first chance.
MODERN’S Jamie Newman joined both phases one and two of Wella’s Master Color Expert Program alongside salon-professional attendees as an Honorary Master Color Expert for a full submersion into the class.
"As a former school owner, I feel for the student who asks for a job at our salon without the interviewing, technical or social skills needed for the job. Although I felt badly, I was powerless--until now."
Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.
It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.