Now is the time to beef up the beauty tool offerings in your retail area. A new pioneering Professional Salon Industry Appliances Study, completed by Professional Consultants & Resources, reveals that in 2008 the overall growth of salon appliances was at 8.5 percent, nearly three-times the overall salon industry growth of 2.8 percent.
Some key appliance findings in the 2008 study include:
Burgeoning growth in appliances is credited to huge increases in home hair styling during the recession, mainly due to the use of Ionic dryers and flatirons.
New product innovations, higher premium prices and general upgrading to new appliances contribute.
Irons grew at 25.5 percent, blow dryers at 10.2 percent and clippers and trimmers also showed growth.
Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.
In our Holiday issue, you’ll find the latest holiday product and tool promotions, along with holiday service ideas, planning tools, merchandising solutions, marketing tips and trending techniques in hair, nails, skin care, grooming and more.
Fond memories of watching an Irish setter frolicking in the sun gave life to this Nouvelle USA vision, which is reminiscent of the setter’s multi-faceted coat with deep coppers and golds dancing in the light.