Expert Advice

Hot Spot: Man Magnet

Web Editor | July 10, 2011 | 7:11 PM

The key to building a successful men’s business is recreating a community gathering point where men can hang, talk sports and drink beer, says Marco Sison, owner of Chopperz The Non- Salon Men’s Grooming Lounge ( in Hillsboro, Oregon. Chopperz’s success strategy includes:

Amenities: A complimentary cold brew with service; flat-screen TVs at every station with male-focused programming; stockpile of men’s magazines and national newspapers; Wi-Fi and free iMac terminals; three interactive plasma TVs with games; and staff members who specialize in men’s cuts and straight-razor shaves.

Signature Service: The Hot Six Cut for $35. Menu description: “Perfect when you need to relax and kick back. Cut, style, shampoo, conditioning treatment with our renowned stress-busting 10-minute scalp, neck and head massage.”

VIP: Chopperz encourages frequency with its Heavy Hitters VIP program. For $50 a month, members receive unlimited cuts, discounts on upgraded services and products, complimentary cocktails, and access to special events and promotions. “About 20 percent of our guests are signed up for the VIP program, and many of them are in here once a week,” says Sison.

Special Event: Each fall, Chopperz hosts Bierfest, a one-night taste test of 12 microbrews. Tickets are $10, and the four winners of the taste test are added to the bar’s menu.

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More