Industry News

Sebastian Shaper and Shaper Plus

Web Editor | July 10, 2011 | 7:14 PM

This classic hairspray is playing a starring role this summer as “Ultra Clutch” in the movie version of the musical, Hairspray. To celebrate the hairspray’s role onscreen as well as behind the scenes, Sebastian has released both Shaper and Shaper Plus in new, special edition cans of “Ultra Clutch,” complete with a bright teal-green finish and pretty pink and cool multi-colored Hairspray graphics. On-set, Shaper and Shaper plus were also used to pull together a variety of styles from beehives to pony tails to sleek bobs. Additional support for the limited edition sprays includes in-salon, point-of-purchase display materials and salon promotions, dedicated consumer and trade advertising and a dedicated web site and digital campaign.

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