Expert Advice

ICMAD announces CITY Award winners

Web Editor | July 10, 2011 | 7:14 PM

Eight member companies of the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) were recognized for their innovative products, packaging and advertising at the association’s fourth annual CITY Awards for Cosmetic Innovators of The Year.

The winners were announced at an awards ceremony during ICMAD’s 34th annual meeting on June 13, 2007, at Bridgewaters in New York City. Sam Brocato, himself a beauty business entrepreneur, presented the CITY awards to the winners.

In opening remarks to the more than 100 members attending the dinner, annual meeting and awards ceremony, ICMAD President David Schieffelin of Models Prefer, Ltd., said, “The coveted CITY Awards for product and marketing innovations prove the depth of contribution made by ICMAD members to the cosmetic industry by recognizing the finalists as well as the winners. The CITY Awards represent dedication, effort and creativity by our members. For me, the CITY Awards represent everything that makes our industry so dynamic.”

The CITY Awards were judged by respected advertising, marketing and sales executives with experience, but without current affiliation, in the cosmetic industry.

Eight awards were given to ICMAD Member Companies entering in the following Product, Package Design, Sales and Marketing Innovation categories:

ICMAD CITY Award for Personal Care Product
betty color for the hair down there
By bettybeauty, inc.
New York, NY

ICMAD CITY Award for Color Cosmetic Product
Nova Lash Eyelash Extensions
By Nova Lash
Houston, TX

ICMAD CITY Award for Skin Care Product
Body Builder Anti-Bruise Body Lotion
By Borell Beauty
New York, NY

ICMAD CITY Award for Personal Care Package Design
(It’s a TIE!)

HydraCure Intense Moisture Hair Masque by PureOlogy Serious Colour Care
Irvine, CA


NanoWorks ShineLuxe by PureOlogy Serious Colour Care
Irvine, CA
ICMAD CITY Award for Color Cosmetic Package Design
By tarte, Inc.
New York, NY
ICMAD CITY Award for Skin Care Package Design
aMENity Anti Breakout Gel
By aMENity
New York, NY

ICMAD CITY Award for Print Advertisement—Trade
ECRU New York collection
By DePasquale
Fairlawn, NJ

CITY Award for Website Innovation
By bettybeauty, inc.
New York, NY

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