Industry News

Goldwell Adds Series

Web Editor | July 10, 2011 | 7:14 PM

Goldwell Adds SeriesGoldwell’s new Colorance Blonde Toning Series allows colorists to customize neutral, warm and cool blondes with three new colors: beige silver, beige natural and beige gold.

The addition of these shades to the Colorance collection creates rich blondes with ultimate shine and reduced brassiness. Colorance Blonde Toning Services are ideal for use between salon blonding services, adding tone and shine to natural blondes, for use after de-coloring and between salon foiling services.

The new Colorance Blonde Toning Consultation Tool helps colorists
communicate with clients to determine their ideal tonal character.

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