Industry News

Joico Debuts Styling Products and Recognizes K-Pak

Web Editor | July 10, 2011 | 7:14 PM

This month, Joico is debuting its new line of styling products, the Design Collection. The Joico research and development team, along with the company’s guest artists, collaborated to create this range of styling products in a variety of texture, finishing and hold factors.

“Whether I’m on a photo shoot, fashion show or film set, Design Collection styling products morph and meld beautifully to meet my every styling demand,” says Joico International Artistic Director Damien Carney.

The Design Collection includes Molding Putty, Pliable Paste, Gloss Wax, Dry Spray Wax and Humidity Blocker Finishing Shield.

Joico Debuts Styling Products and Recognizes K-Pak
Joico is introducing to salons its new Design Collection of styling products this month.
Joico Debuts Styling Products and Recognizes K-Pak
In honor of its 30 years as a top selling intensive conditioner,Joico’s K-Pak Reconstructor will be available in a limited-edition commemorative tube.

This month Joico is also celebrating the 30th anniversary of its popular K-Pak Reconstructor, one of the industry’s leading restorative hair repair styling products. Joico has sold more than 10 million tubes of K-Pak Reconstructor in the past 30 years and is now offering the styling product in a commemorative, limited-edition 11.1-oz. size containing 30 percent more product.

For more information on the new Design Collection and the limited edition K-Pak Reconstructor tube, visit

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