Close
Expert Advice

The Aquage Academy Masterclass

Maggie Mulhern | July 10, 2011 | 7:25 PM

Photo Finish

THE EVENT: The Aquage Academy Masterclass. THE VENUE: The Paris Theater, Miami Beach. 

THE DETAILS: Eighty hairdressers from around the country spent two days in August learning the new cutting trends from Eric Fisher, the latest in backcombing and up-dos from Ann Bray and how to create perfect images from Luis Alvarez. In addition to observing a photo shoot, the group learned about branding and imaging, diversion and retailing. The education continued into the  the evening with atttendees packing Eric Fisher’s optional business class. 

THE BUZZ: According to Aquage founder and Vice President of Creative Luis Alvarez, “I want this academy to create an environment where other salon professionals can be inspired, learn, grow, and at the end of the day, become more successful both creatively and financially.” Michael Van den Abbeel and Kiri Wollheim, owners of Mosaic Hair Studio in Orlando, said, “Oh, we got all that and more.” 

THE LAST WORD: “We have to always put our best game forward,” said Chelly Halterman from The Factory in Rapid City, South Dakota. “I believe that I have been given additional tools to make this happen. This was one of the best educational events I have ever attended.”  Nikki Trowbridge of Statements in Woodridge, Virginia, said, “This was the biggest learning curve I have ever had. We have to learn to do better work. This course offered an elevated level of imagery and professionalism.”

The Aquage Academy Masterclass

Fabulous red updo.

 

The Aquage Academy Masterclass

Hands-on education.

 

The Aquage Academy Masterclass

Evaluating photos.

 

The Aquage Academy Masterclass

Make-up application polishes the look.

 

The Aquage Academy Masterclass

Luis Alvarez discusses branding and imaging.

 

The Aquage Academy Masterclass

Eric Fisher and Luis Alvarez.

 

 

 

 

 

 

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More