Industry News

’Oréal Professionnel Expands Hi:Richesse Hair Color

Web Editor | July 10, 2011 | 7:25 PM

L’Oréal Professionnel’s new Secret Dores by Hi:Richesse, a sub-brand of Richesse hair color, will arrive in salons in November with three golden shades accompanied by the Secret Dores Color Box containing “recipes” for the favorite gold formulas of three expert colorists. L’Oréal Prefessionnel Haircolor Ambassador Joel Warren of Warren Tricomi Salon in New York shares his Golden Safari technique, Nancy Braun of Christophe’s in Beverly Hills reveals her Gems on a Crown and Jack Howard of ILO in Washington, D.C. offers his Forget-Me-Not formula. Secret Dores is available in Brown Sugar, Gingerbread and Crème Brulee.

According to L’Oréal Professionnel Vice President of Marketing Paul Schiraldi, “The Secret Dores Color Box gives colorists inside access to the world’s great hair stylists with expert advice that cannot be found anywhere else.” For more information on Secret Dores, visit


’Oréal Professionnel Expands Hi:Richesse Hair Color

The new Secret Dores by Hi:Richesse shades from L’Oréal Professionnel will hit salons in November.


Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More