Industry News

’Oréal Professionnel Expands Hi:Richesse Hair Color

Web Editor | July 10, 2011 | 7:25 PM

L’Oréal Professionnel’s new Secret Dores by Hi:Richesse, a sub-brand of Richesse hair color, will arrive in salons in November with three golden shades accompanied by the Secret Dores Color Box containing “recipes” for the favorite gold formulas of three expert colorists. L’Oréal Prefessionnel Haircolor Ambassador Joel Warren of Warren Tricomi Salon in New York shares his Golden Safari technique, Nancy Braun of Christophe’s in Beverly Hills reveals her Gems on a Crown and Jack Howard of ILO in Washington, D.C. offers his Forget-Me-Not formula. Secret Dores is available in Brown Sugar, Gingerbread and Crème Brulee.

According to L’Oréal Professionnel Vice President of Marketing Paul Schiraldi, “The Secret Dores Color Box gives colorists inside access to the world’s great hair stylists with expert advice that cannot be found anywhere else.” For more information on Secret Dores, visit


’Oréal Professionnel Expands Hi:Richesse Hair Color

The new Secret Dores by Hi:Richesse shades from L’Oréal Professionnel will hit salons in November.


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