’Oréal Professionnel Expands Hi:Richesse Hair Color
LâOrÃ©al Professionnelâs new Secret Dores by Hi:Richesse, a sub-brand of Richesse hair color, will arrive in salons in November with three golden shades accompanied by the Secret Dores Color Box containing ârecipesâ for the favorite gold formulas of three expert colorists. LâOrÃ©al Prefessionnel Haircolor Ambassador Joel Warren of Warren Tricomi Salon in New York shares his Golden Safari technique, Nancy Braun of Christopheâs in Beverly Hills reveals her Gems on a Crown and Jack Howard of ILO in Washington, D.C. offers his Forget-Me-Not formula. Secret Dores is available in Brown Sugar, Gingerbread and CrÃ¨me Brulee.
According to LâOrÃ©al Professionnel Vice President of Marketing Paul Schiraldi, âThe Secret Dores Color Box gives colorists inside access to the worldâs great hair stylists with expert advice that cannot be found anywhere else.â For more information on Secret Dores, visit www.lorealprofessionnel.com.
The new Secret Dores by Hi:Richesse shades from LâOrÃ©al Professionnel will hit salons in November.