Joico in Paris
Joico products were a hit with European professionals at the Mondial Coiffure Beaute exhibit in Paris, which drew more than 35,000 salon owners and stylists. The companyâs spacious exhibit space introduced the international attendees to the Joico and Joico Design Collection brands as well as to ISO, Senscience and Bain de Terre.
âOur focus was to build the image of Joico and the Zotos brands,â says Eric Kater, of Joico Europe. âWith the eye-catching booth and show bags that we handed out, we met all of our goals,â he says. For more information, visit www.joico.com.